Pay-Per-Click Advertising or PPC. Just like Amazon affiliate marketing, you can also start PPC without any capital but it could take from 9 to 15 months of nonstop dedicated work before you can start getting reasonable returns in the range of N30,000 to N50,000 monthly and above.
Today I’ll be talking about Google AdSense, How you too can get started and make money from google while you sleep
Quick Intro: Hi, my name is Isaac Johnson owner of finbaze.com, Here I share latest side hustle update, affiliate marketing strategies, tool and tips to help boost your productivity and finance online – If this sounds like the kind of information you’ll be wanting, feel absolutely free to subscribe to our push notification so that you will be notified when I publish another useful contents like this one.
What Is Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
What is Pay Per Click Advertising?
Pay-Per-Click advertising (or PPC) is when you have a website and you register with an advertising company so that they place their adverts or image banners on your website and when people visit, if they happen to click on those adverts, you get paid a commission.
The commission per click could range from $0.01 (about N3.20k) to $1 (N320) or more so the more people that click on the adverts, the more money you make. The most profitable of these advertising companies is Google and the name of their PPC program is AdSense.
If you get this one right, Google AdSense (pronounced “add – sense”) is one of the best for generating long term profits that come in regularly and keep growing every month.
What Are The Challenges Of Google AdSense
The AdSense program is owned and run by Google.com and although getting into the program is free, the major challenge is that it is not always easy to get approved and in extreme cases could take up to 6 months if you are not so lucky. Also there are a lot of rules guiding the program and it is easy for someone without experience to make mistakes which could lead to getting kicked out.
To start with Google AdSense, you need to have a website (free or paid) and you need to update it regularly with information that people will be interested in so that when they visit your website they might like it enough to want to visit regularly and maybe even subscribe to be receiving updates whenever you post.
Before starting, you have to decide what type of website you want to build and what kind of information to put there. You must do your research to know what people will be interested in because if you put information that not enough people are interested in you might end up wasting your time because you will not be able to attract many visitors and subscribers.
You generally need up to 1000 regular daily visitors or more and anything from 10,000 to 15,000 subscribers to be able to make anything from N50,000 and above Monthly with AdSense. It is easy to put down these figures here but in reality, you will sweat and sweat for a long time before you can get this kind of daily visitor traffic that is why AdSense is definitely not for people who want instant money.
Although getting such an amount of daily visitors and subscribers could take up to a year or more to achieve, the beauty of AdSense is that once you are able to get to this point, the revenues start growing on its own without you doing much work and it gets to a point where the revenues start increasing every month and within the space of 18 to 24 months, you should be able to get up to N100,000 – N200,000 monthly regular income, maybe more provided you do the right things.
Starting With Adsense
To start with Adsense you need the following:
1. A website (free or paid): you can get a website of your our by either building it yourself, if you’re not a developer or don’t have any knowledge about building a website you can request for that through here Finbaze.com/a4f-e-downloads/
2. A Bank account: This can be any type of account whether savings, current, corporate or domiciliary account. Although AdSense pays out in dollars, if you use any of the first three types of accounts listed you will receive your payment in naira but if you use a domiciliary account you can receive it in dollars which you can then withdraw and go and change in the black market (aboki) or bureau de change.
The advantage of the domiciliary account over the naira account is that when receiving in naira, your bank converts the dollar using a lower figure so you get a lower amount in naira equivalent than if you withdraw the dollars and change it outside.
Most Nigerian banks have domiciliary accounts. You won’t need a bank account at the beginning but when your money is ready to be sent, you will need one to be able to receive it. We use GTBank domiciliary account which we opened with a $100 minimum deposit (which you can withdraw later) but as mentioned above if you don’t have a domiciliary account you can always start off with any other account that you have.
The minimum deposit figure may vary depending on your state but GTBank is not the only bank that has this type of account. Most of the other banks operate it too. You can go to any bank and ask for details about their domiciliary account. You can receive your earnings through bank transfer directly into your account just few days after you are paid.
3. A hot and popular subject for your website which people will be very interested in. The subject matter of a website is usually referred to as the “Niche” (pronounced “nitch” or “nish”). Most of the updates you make on your website and the articles you write will center around the niche that you have selected.
The niche must be in high demand for example entertainment, nollywood movies, music and celebrity gossip is one popular niche in Nigeria today. An example of such website is the popular lindaikejisblog.com. Another popular niche is fashion trends and styles for events like weddings etc. Job vacancies used to be a popular niche but now so many people are doing it that its saturated hence too much competition. So unless you have something unique about your own site or you have a way to quickly get many subscribers then I would suggest not to bother about jobs website.
The problem with many of these niches is that lots of people are now getting into them leading to a lot of competition. The space is getting saturated and no longer as profitable as it was few years ago. There are also certain niches that are always popular and evergreen like health and fitness (e.g dieting, weight loss), wealth creation and making money etc but for some of these “evergreen” niches, getting AdSense approval may be difficult.
Inability to get a popular niche is another common reason why most people fail in online business. The fact that you feel that people might be interested in something on your website doesn’t always mean that they will be interested. This is the reason why many beginners create a website and make some posts and don’t understand why after six months nobody is visiting the website. And if nobody is visiting, you will not make any money. Remember I mentioned earlier on that you need up to 1,000 daily visitors for you to get at least N50,000 (or $200)
And one little secret that adsense first timers don’t know is that Google pays more for clicks from visitors in America, Europe and few other English speaking western nations but especially USA. So if you are able to build a website targeted mainly at US residents and you are able to start getting visitors from there then you will make much more money from AdSense.
The bottom line is that if there are not enough interested people in the niche that you chose, then you will most definitely fail. But the good news is that there are proven techniques and software that you can use to research and find popular niches to try. This is known as keyword research and it is an integral part of S.E.O which I will talk about below (number 5)
4. Time and ability to write articles to put on your website: (for starters you may need up to 50 articles). The articles need to be unique and of very high quality and packed with lots of information about the given topic. If you do not have the ability or the time to write the articles yourself, you could get someone around you to help out and if need be pay them. Or you could hire a freelancer online.
The important thing is that the article must be original and of very good quality and contain unique and interesting information, not copied from another website. The longer and more detailed the article, the better because that way it is more likely to attract visitors and generate good revenue. Well-written articles of 1000 words and above work best.
Gone are the days when you could just copy or spin a 300 word article and expect it to bring visitors. Nowadays quality content is king and if your articles are of poor quality or mediocre you will not make any money.
5. Knowledge of S.E.O: SEO means Search Engine Optimization and deals with how to make your website easy to find by people searching for information online. SEO is of one of the seven main branches of online business and it is of paramount importance for long term growth and in the short term too especially if you do not have the funds to advertise on sites like Facebook, Google or top blogs. SEO is a very broad topic with various techniques and schools of thought.
If you are interested in learning more about SEO, it is covered in detail in our Masters in Online Business e-books package. You can also try searching on Google and see what more you can learn about it. Go to Google and search for the term “Search Engine Optimisation” and go through the results. There are a lot of free articles and resources on the subject.
How Much Can You Make from AdSense?
AdSense is the among the most popular ways of making money from websites in Nigeria. Most of the biggest websites in Nigeria like Vanguard, Punch, Naij.com (now Legit.ng), Naijaloaded, tooXclusive, Linda Ikeji etc all use AdSense. In fact, some websites in Nigeria make up to $300 a day (more than N100,000 A DAY) from Adsense. Yes you heard that right, more than one hundred thousand naira EVERY SINGLE DAY just from AdSense alone. Unbelievable? Hmmm you haven’t seen anything yet.
You can use Adsense to make money from most types of websites like Forums, Social Networks, Blogs, Magazines, CMS etc but it can take some months after approval before you start making anything tangible because you first need to build visitor traffic and work on getting people to start visiting the website. So if you are just starting, you may not earn anything for the first few months but after about 3 to 6 months you should start seeing something come in monthly as long as you keep regularly updating the website with fresh new high quality original articles. In Nigeria, the payments from AdSense are sent by Google every month to your account.
There are a lot of things involved in setting up, getting approved and running a successful Adsense business in Nigeria but space will not allow me to go into the nitty gritty details in this short course.
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